Kansas Speedway Case Study

The Client: Kansas Speedway – a 1.5-mile tri-oval race track in Kansas City, Kansas. It was built in 2001 and it currently hosts two annual NASCAR race weekends. The Verizon IndyCar Series also held races at the venue until 2011.

The Challenge: Improve complex corporate sales efforts with a dynamic sales app that allows visual access to all sponsorship opportunities and program details. Share past sponsor examples, images, and videos to share the excitement of race day, when the stands are full of race fans, and all of the exposure for their corporate sponsors.

“Command.app has been an extremely valuable sales tool not only because of the convenience, but because of the quality and accuracy provided throughout. With the growing importance of digital technology, Command.app allows us to communicate with clients outside of the Kansas City area and show them firsthand what it’s like to be at Kansas Speedway. It gives us the opportunity to be fully prepared for any client and provides us the tools we need to have quality and successful meetings. Our Command.app provides us the option to showcase not only hospitality and partnerships, but everything we have to offer at Kansas Speedway.”

– Eric Peterson, Sr. Manager of Corporate Marketing, Kansas Speedway