Case Study - Next Science® | Medical Sales Apps Command.App

Preparing sales teams and independent medical reps with interactive mobile solutions to deliver high-impact presentations and shareable content on Next Science’s clinical studies and research.

Command.App Gets Results

Unlimited Users. Beginning with around 50 reps and within months, a nationwide network of over 200, Next Science’s Command.App solution ROIs were immediately realized.

The Company

Next Science is a medical technology company headquartered in Sydney, Australia, with a research and development centre in Florida, USA. Their primary focus is the development and continued commercialization of its proprietary Xbio^TM technology to reduce the impact of biofilm based infections in human health.

They approached Command.App with the need to create a mobile sales tool that could be used by their network of independent medical reps to sell in a clinical manner. Most importantly, it needed to deliver a user-experience that could adapt to the length of healthcare meetings and presentations.

With a scaling sales team, they needed a solution that allowed for hundreds of reps to be supported without the need to print excessive sales materials and cost-effective to support such a large network. The efficiencies gained showed how reps can quickly get to specific information depending on who they had a chance to talk to when visiting hospitals, doctors offices and other healthcare facilities.

Furthermore, the Next Science team wanted to be able to share inservicing materials and complete orders and sample requests through their mobile devices. If they are in a facility and they want to request samples or complete an order form on the spot, they can fill out all necessary customer information and deliver it to the home office, on or offline.

The Company

Next Science is a medical technology company headquartered in Sydney, Australia, with a research and development centre in Florida, USA. Their primary focus is the development and continued commercialization of its proprietary Xbio^TM technology to reduce the impact of biofilm based infections in human health.

They approached Command.App with the need to create a mobile sales tool that could be used by their network of independent medical reps to sell in a clinical manner. Most importantly, it needed to deliver a user-experience that could adapt to the length of healthcare meetings and presentations.

With a scaling sales team, they needed a solution that allowed for hundreds of reps to be supported without the need to print excessive sales materials and cost-effective to support such a large network. The efficiencies gained showed how reps can quickly get to specific information depending on who they had a chance to talk to when visiting hospitals, doctors offices and other healthcare facilities.

Furthermore, the Next Science team wanted to be able to share inservicing materials and complete orders and sample requests through their mobile devices. If they are in a facility and they want to request samples or complete an order form on the spot, they can fill out all necessary customer information and deliver it to the home office, on or offline.

How We Did It

The Command.App implementation team worked closely with Next Science to design a digital blueprint that could adapt to any sales process their reps use. The solution, designed for interactive engagements with doctors and clinicians was built within a few weeks, and rolled out to internal and independent reps. The navigation was designed to situationally address multiple decision makers within their target facilities.

Whether meeting with a doctor for a few minutes or the facility ordering manager, reps can present clinical studies, dynamic video segments and sample request forms all in one solution. Reps share clinical studies and FDA approval documentation, clearing the way to get their products into the facility. If they meet with a nurse practitioner who is tasked with reducing microbial infections, they can show videos of how easily the XBio^®, SurgX^® or XPerience^® solutions can be applied and the research on how effective the product is.

Once launched, our team trained an Organization Admin on the Command.App team so they could easily add to and/or update content on their own using the Command.App Online Administration Portal. As new studies were approved and published, they were quickly deployed to their mobile app and reps were ready to roll. They were confident they had the most up to date (approved) content at the ready. In addition, the Command.App mobile solution works offline so even if there is slow or no internet connectivity in a facility, all their materials display perfectly and videos play without hesitation.

In highly regulated industries such as healthcare, the Command.App platform excels. It provides a clear path to quickly and easily overwrite outdated information. The Next Science executives could rest assured that all their reps were presenting materials, studies and inservice materials that met all regulatory guidelines.

How We Did It

The Command.App implementation team worked closely with Next Science to design a digital blueprint that could adapt to any sales process their reps use. The solution, designed for interactive engagements with doctors and clinicians was built within a few weeks, and rolled out to internal and independent reps. The navigation was designed to situationally address multiple decision makers within their target facilities.

Whether meeting with a doctor for a few minutes or the facility ordering manager, reps can present clinical studies, dynamic video segments and sample request forms all in one solution. Reps share clinical studies and FDA approval documentation, clearing the way to get their products into the facility. If they meet with a nurse practitioner who is tasked with reducing microbial infections, they can show videos of how easily the XBio^®, SurgX^® or XPerience^® solutions can be applied and the research on how effective the product is.

Once launched, our team trained an Organization Admin on the Command.App team so they could easily add to and/or update content on their own using the Command.App Online Administration Portal. As new studies were approved and published, they were quickly deployed to their mobile app and reps were ready to roll. They were confident they had the most up to date (approved) content at the ready. In addition, the Command.App mobile solution works offline so even if there is slow or no internet connectivity in a facility, all their materials display perfectly and videos play without hesitation.

In highly regulated industries such as healthcare, the Command.App platform excels. It provides a clear path to quickly and easily overwrite outdated information. The Next Science executives could rest assured that all their reps were presenting materials, studies and inservice materials that met all regulatory guidelines.

"The Command App solution has allowed our distributors to stay connected with the most up-to-date materials at a click of a button. The platform is very intuitive and has also been so useful in tracking sales activities."

Jessica McDermott

Marketing Director | Next Science^®

The Results

Beginning with around 50 reps and within months, a nationwide network of over 200, Next Science’s Command.App solution ROIs were immediately realized. An unlimited license platform allowed them to expand and onboard new reps instantly and give them the tools to be effective. They now have everything they need at their fingertips, confident in their abilities to approach any healthcare facility prepared with high-impact presentations in their dynamic mobile briefcase.

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