Are your products complex and difficult to explain?

In News by commandadmin

Sometimes it’s difficult to find the right words to really explain what it is that makes something so much better. Whether it’s describing your favorite sports team or persuading your co-workers to watch a new show on Netflix. It’s the same for a presentation. Painting a picture for the listener with an audible explanation of something they cannot see seems difficult. Building the right visual presentation could explain some nuances you are trying to get across but what if your listener has questions that don’t align with your presentation? Complex products can equal complex discussions and THAT can easily derail your linear presentation.
Hear a piece of information, and three days later you'll remember 10% of it.
Add a picture and you'll remember 65%1.
Take for example, a large manufacturing company with multiple product lines in different verticals. Considering these products can’t easily fit in a briefcase and be shown on demand, you’re tasked with providing a solution for the audience to see it and understand it. What if the 3D animation you have ignites a series of questions about other products or service applications? What if they want to see product demonstrations or safety information on another model? Complex products and services can be daunting to explain but done right can open the door to more opportunities.
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Having the ability to get “under the hood” and visualize the engines and valves in action with a 3D animation, would certainly shorten a sales cycle right? Then quickly sharing a published safety data sheet or switching to a different model’s demonstration. Integrating these abilities into one seamless platform is the key.
Companies that sell products that are complex in design, solve complex problems, or have solutions happening at a molecular level all face similar difficulties when presenting their solutions. They struggle to show what can’t be seen, to present what can’t be brought to a meeting, and to demonstrate all of the features and benefits of their products in face-to-face meetings. If you prepared a linear presentation to sell to a boardroom full of people, what happens when you’re four slides in and someone asks a question that you know the answer is on slide 12. Do you skip your next eight slides and risk skipping over material you spent all night creating just to address that one person in the room? An agile solution would be a game-changer. You would literally be able to address any question, anytime, instantly.
With a dynamic visual sales aid, like Command.App® that can handle 3D models and animations, you can take your prospects on an unforgettable interactive virtual demonstration of all of your product offerings.
1http://www.brainrules.net/vision
Sometimes it’s difficult to find the right words to really explain what it is that makes something so much better. Whether it’s describing your favorite sports team or persuading your co-workers to watch a new show on Netflix.