Category Archive

In the ever-evolving landscape of business, the collaboration between marketing and sales has become integral for success. Traditionally seen as separate entities with distinct objectives, these two departments are increasingly …

In today’s digital landscape, harnessing the full potential of your digital media investments is a game-changer for businesses seeking credibility, visibility and growth. From savvy startups to established enterprises, everyone …

Companies use a variety of ways at trade shows to promote their products or services that can leave a lasting impression on attendees. The types of collateral used can vary …

Trade shows have always been a cornerstone of business networking and growth, providing companies with unique opportunities to showcase their products, connect with potential clients, and stay ahead of industry …

The Pitfalls of Linear Presentations – Have you ever gone into a customer meeting feeling confident about your sales process, only to be thrown a curveball of a question? Maybe …

We all have smartphones. Some people have more than one, you know that whole “keep work and personal life separate” thing. It’s hard to remember a day where we would …

In construction and heavy equipment, most often seeing is believing. New work tools, more efficient operations and enhanced safety features are always being brought to job sites around the world.  …

In the world of medical sales, no two days ever look the same. One day you could be talking with a surgeon who just left the operating room and the …

You’ve done the research, written the plans, and developed a strategy. Everything is in place. Now, it’s time to present…but it all seems stale. Your products are innovative. Your company …

Ok, let’s do it. Let’s talk about the dinosaur in the room. Yep that old presentation standby – PowerPoint. It’s 2021 and technology has long since surpassed what PowerPoint offers, …

Have you ever sat down to present your product and no matter what you say the client doesn’t understand? Navigating this situation is no easy task. It’s important to be …

If you’re a part of a small marketing team, it may feel like there aren’t enough hours in the day for all the work you need to do. In this …

The future of trade shows will feature virtual and in-person events. This new hybrid could bring trade shows to the next level. How prepared are you to face this new …

Sustainable choices create a better future for everyone.  As climate change continues to be a hot topic of discussion, it’s important to consider how our actions contribute to the emission …

Find out if it’s possible to fight Zoom fatigue as businesses climb out of the pandemic slump. This time last year, businesses were adjusting to the challenges of three months …

With all the uncertainty in the marketplace, one thing is certain; customers need to be acquired today, tomorrow and next week. So, is now the right time to invest in …

For companies that rely on trade shows for their customer engagement, it’s time to turn challenges into opportunities and lemons into lemonade. Industries that have traditionally relied on trade shows …

These are interesting times. With schools, public events and even businesses in a “holding pattern” the time to plan for the future is actually NOW. There are a lot of …

Since the dawn of blackberrys and PDAs (personal digital assistants), the need to be available for work round-the-clock has been more apparent. We’re either simply just glued to our screens …

There are a lot of misconceptions about how to productively increase sales. The situational selling aspect of how you sell to your buyer is one of the most important facets …

The Swiss Army Knife of Sales. What do a Swiss Army Knife and a successful approach to sales have in common? In 1884 soldiers in the Swiss Armed Forces were …

Now is the time for companies to reposition themselves for the “new normal” of customer engagement in order to be successful as we emerge from the economic hardships resulting from …

Most of us had expected to exhibit at or attend a handful of events or trade shows this year. With the current state of what COVID-19 has done to the …

Time for Adaptation. Working from home used to be such a lovely idea. The thought of typing up emails in our pajamas and calling into the team conference call from …

With our nation and the world facing unprecedented challenges during the COVID-19 pandemic, business leaders are trying to balance keeping employees safe and healthy with their social and economic responsibilities.  …

What does an MVP caliber quarterback and a high-performance sales rep have in common?  More than you think. As the hot and humid days of summer give way to the …

“People don’t resist change. They resist being changed.” We love new products that come into our lives and make things easier, better or even just more enjoyable…

Your company is growing and that’s amazing. But let’s be honest, sometimes the hardest part of expanding is finding the time to get everyone up to speed. You have marketing …

The world of sales is more dynamic than ever, thanks in large part to technology. But with the changes in technology come advantages as well as struggles. 93% of B2B buyers prefer buying online rather than from a salesperson. Combatting this trend can be difficult but not impossible.

When you’re presenting in front of an audience, you’re not only giving them information about your product or service, but you’re also selling why they need it.

The right sales presentation techniques employed at the right times can go a long way in increasing sales and winning deals. As a sales leader, you need to elevate the …

Participating in trade shows is an exciting, tried-and-true marketing strategy for any business. It will require a significant investment of your time, money, and effort but the returns are well …

Exceptional presentation skills are a fundamental job requirement for anyone hoping to succeed in sales and marketing. After all, an unprepared, unfocused, and impersonal presentation can bore your clients or worse irritate them.

Did you know, 77% of executive decision makers found at least one new supplier at the last show they attended while 46% of executive decision makers made a purchase while …

Kansas City Business Journal June 14, 2018 By Leslie Collins Corporations sometimes can be hesitant to give startups a shot, but in WireCo WorldGroup’s case, it saw the ideal technology …

Brett Davis founded Command.App when he realized that many companies faced similar issues when presenting complex product lines and services.

“There was a gap between the people building the marketing material tools and the salespeople that used it,” Davis said.

Sometimes it’s difficult to find the right words to really explain what it is that makes something so much better. Whether it’s describing your favorite sports team or persuading your …

An Overland Park startup is making it easier for businesses to deliver effective presentations and sales pitches through its cloud-based platform. It’s about delivering the right message at the right time.

Today, 90% of buyers want companies to share more specific information with them, more efficiently, focused on their needs and requirements. Who benefits from a business communication app? See below …

With the push for the lowest priced iPad, ever, Apple is set up for the best quarter in over five years. But what does that mean to individuals and companies …

May the holiday season bring blessings and happiness to you and your families. We thank you for your support this year, and wish you a wonderful and prosperous New Year. …

Five key components we have learned to becoming a modern situational sales organization: Go Beyond Files & Folders: The Way We Consume Information has Changed. In the past twenty years, we …

On September 14, 2015 Command.app co-sponsored the official Techweek Kansas City Kickoff Party at Boulevard Brewery in Kansas City, MO to launch our new name. Below are some of the …

Command Attention. Take Control.  FOR IMMEDIATE RELEASE Overland Park, KS – October 7, 2015 Command.app targets trade show exhibitors with a new business-to-business communication app. Formerly known as Reactor Suite, Command.app …