Did you know, 77% of executive decision makers found at least one new supplier at the last show they attended while 46% of executive decision makers made a purchase while attending a trade show? This is why it’s extremely important to put your best foot forward so as to give your business the best representation possible. The point is you should utilize tech at your next trade show to help your business growth and give booth visitors
Why You Should Use Technology at Your Next Trade Show
Here are some reasons why using technology at your next trade show is something you should seriously consider.
1. Technology Gives Visitors an Experience
Branding is an important aspect in the success of your business and exhibiting at a trade show provides you with a great opportunity to develop and strengthen your relationship with visitors while also showing that your company is serious and reliable.
Technology can help in using eye-catching and recognizable display banners and VR presentations accessible via trade show apps to make your exhibit easy for customers and prospects to notice and remember the experience they had with you.
New technology now allows you to tell your company’s story in a variety of ways, such as a simple tap or swipe to play videos or reveal product information and specifications in a VR environment. That’s why your trade show exhibit should be identifiable from a distance and entice attendees to walk in and visit with your immersive experience.
2. Technology Helps Capture and Follow up on Leads
Generating lucrative, highly targeted business leads is another important aspect of your company’s success and people who attend trade shows often tend to be ready to commit to a deal on the spot if they are interested enough in the products or services your company offers. For example, the 2014 Consumer Electronics Show had over 152,000 attendees on the trade show exhibition floor from more than 150 countries.
Trade shows are incredible marketing and networking events and nothing can compete with face-to-face interaction. With the right strategy and technology to help, any trade show you attend is now a new opportunity for you to drastically expand your customer base.
Each attendee of a trade show is a potential lead so be sure to make it clear to them that you will be contacting them after the show while the trade show is still fresh in their mind, whether they are likely to buy or not.
3. Technology Shows Prospects That Your Company is Cutting Edge
Trade shows provide your company with a unique opportunity to increase exposure, boost brand visibility, and connect to consumers on a personal level. The size of your exhibit doesn’t matter as research has shown that smaller exhibits can have just as big of an impact as larger exhibits when they use smart, technological design elements like hanging structures, bold graphics, and interactive product displays.
You might also want to consider a contest opportunity with giveaways and sales collateral. These types of promotions serve as ways to increase engagement, as well as capture potential contact information.
4. Technology Allows you to Ditch Expensive Printing and Brochures
To put it simply, trade shows level the marketing field so every company has an equal opportunity no matter the size or budget. From locally owned small businesses to multi-level corporations, everyone has the same amount of access to the same attendees at a trade show.
By combining exposure to a large number of potential leads with the ability to interact face-to-face, trade shows offer an experience other forms of marketing simply cannot. Having on-site digital signage and company information available on your devices allows you to share custom messages with attendees.
Trade shows offer valuable networking and advertising opportunities and with proper research and planning, they can also be one of the most cost-effective sources of leads and potential sales.
Click here to schedule your Command.app demo and see how we can help you at your next trade show.
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