Who Benefits from a Business Communication App?

Today, 90% of buyers want companies to share more specific information with them, more efficiently, focused on their needs and requirements.

C-Suite & Directors: need for relevant and up-to-date intelligence (analytics/data) from the field, and control of messaging and processes.

Challenges:

• Don’t have enough data from the field
• No easy way to review analytics on direct customer interaction
• Not sure what’s been distributed, presented or talked about in the field
• Can’t demonstrate due diligence in day-to-day field operations
• Struggling to provide adequate support pre, during and post-sale

App Solutions:

• Analytics & Reporting
• Content and Messaging Control
• User Management
• Due Diligence & Documentation
• Mobilize and Streamline Business Processes
• Standardize support of global sales force
• Be innovative and more efficient

Product Support Teams: need help with content version control, updated content distribution to external reps, and feedback for improvement.

Challenges:

• Struggle to manage marketing material versions
• Have outdated pricing and product information in the field
• Don’t know what sales reps are actually using in presentations
• Rouge sales reps are creating their own
• Don’t have analytics from the field to know what is working, and what isn’t working

App Solutions:

• Content and Messaging Control
• Easy Content Updates
• User Management
• Usage Analytics
• Security

Sales Teams: need access to the right piece of content at the right time, for specific audiences and stakeholders, helping them meet customer needs and expectations.

Challenges:

• Want assurance that all materials are current
• Need materials in various foreign languages
• Don’t have the tools and information to represent you
• Need to have full knowledge of your product features & benefits
• Can’t easily get access to products for demonstrations
• Don’t have detailed specs and information at their finger-tips
• Have not mastered your full product line and can’t cross or up-sell
• Only sell what they know and are comfortable with

App Solutions:

• Situational Sales Tool
• App designed to simplify complex information presentations
• Up-to-date content and information
• Regionally focused content and messaging
• Detailed Product support materials
• Alt language content
• Usage analytics
• Instantly fulfill information requests via email
• Cost-calculators, assessment forms, and quote builders
• Sales tool works on, or off-line

Dealers/Distributors: need to be armed with more effective tools and materials in order to sell your products and services. They need more support and training to be successful.

Challenges:

• Need information for all products, markets, languages, situations, and on-demand virtual demonstrations
• Need up-to-date tools, info and content to truly represent you
• Don’t have access to actual products for demonstrations
• Don’t have detailed specs and information at their finger-tips
• Need to have full knowledge of your product features & benefits
• Have not mastered your full product line and can’t cross or up-sell
• Only sell what they know and are comfortable with

App Solutions:

• Dynamic mobile sales tool designed to handle complex information
• Up-to-date content and information
• Regional Content and Messaging
• Inservicing Tools (after the sale support)
• Situational Selling Tools
• Easy Navigation
• Forms and feedback capture tools
• Instantly fulfill information requests via email
• Cost-calculators, assessment forms, and quote builders
• Sales tool works on, or off-line

Customers: have limited time and want their questions answered, and they need support to help them succeed with your products, and they want it now.

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