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Who Benefits from a Business Communication App?

In News by commandadmin

Today, 90% of buyers want companies to share more specific information with them, more efficiently, focused on their needs and requirements.

Who benefits from a business communication app? See below for some of the challenges facing C-Suite & Directors, Product Support Teams, Sales Teams, and Dealers/Distributors – and solutions with a powerful business communication app.

Contact us for a free consultation to see how Command.app can help you.


C-Suite & Directors: need for relevant and up-to-date intelligence (analytics/data) from the field, and control of messaging and processes.

Challenges:

  • C-Suite AppsDon’t have enough data from the field
  • No easy way to review analytics on direct customer interaction
  • Not sure what’s been distributed, presented or talked about in the field
  • Can’t demonstrate due diligence in day-to-day field operations
  • Struggling to provide adequate support pre, during and post-sale

App Solutions:

  • Analytics & Reporting
  • Content and Messaging Control
  • User Management
  • Due Diligence & Documentation
  • Mobilize and Streamline Business Processes
  • Standardize support of global sales force
  • Be innovative and more efficient


Product Support Teams: need help with content version control, updated content distribution to external reps, and feedback for improvement.

Challenges:

  • Struggle to manage marketing material versions
  • Have outdated pricing and product information in the field
  • Don’t know what sales reps are actually using in presentations
  • Rouge sales reps are creating their own
  • Don’t have analytics from the field to know what is working, and what isn’t working

App Solutions:

  • Content and Messaging Control
  • Easy Content Updates
  • User Management
  • Usage Analytics
  • Security


Sales Teams: need access to the right piece of content at the right time, for specific audiences and stakeholders, helping them meet customer needs and expectations.

Challenges:

  • Want assurance that all materials are current
  • Need materials in various foreign languages
  • Don’t have the tools and information to represent you
  • Need to have full knowledge of your product features & benefits
  • Can’t easily get access to products for demonstrations
  • Don’t have detailed specs and information at their finger-tips
  • Have not mastered your full product line and can’t cross or up-sell
  • Only sell what they know and are comfortable with

App Solutions:

  • Situational Sales Tool
  • App designed to simplify complex information presentations
  • Up-to-date content and information
  • Regionally focused content and messaging
  • Detailed Product support materials
  • Alt language content
  • Usage analytics
  • Instantly fulfill information requests via email
  • Cost-calculators, assessment forms, and quote builders
  • Sales tool works on, or off-line

Dealers/Distributors: need to be armed with more effective tools and materials in order to sell your products and services. They need more support and training to be successful.

Challenges:

  • Need information for all products, markets, languages, situations, and on-demand virtual demonstrations
  • Need up-to-date tools, info and content to truly represent you
  • Don’t have access to actual products for demonstrations
  • Don’t have detailed specs and information at their finger-tips
  • Need to have full knowledge of your product features & benefits
  • Have not mastered your full product line and can’t cross or up-sell
  • Only sell what they know and are comfortable with

App Solutions:

  • Dynamic mobile sales tool designed to handle complex information
  • Up-to-date content and information
  • Regional Content and Messaging
  • Inservicing Tools (after the sale support)
  • Situational Selling Tools
  • Easy Navigation
  • Forms and feedback capture tools
  • Instantly fulfill information requests via email
  • Cost-calculators, assessment forms, and quote builders
  • Sales tool works on, or off-line

 

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