Who benefits from a business communication app? See below for some of the challenges facing C-Suite & Directors, Product Support Teams, Sales Teams, and Dealers/Distributors – and solutions with a powerful business communication app.
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C-Suite & Directors: need for relevant and up-to-date intelligence (analytics/data) from the field, and control of messaging and processes.
Challenges:
Don’t have enough data from the field- No easy way to review analytics on direct customer interaction
- Not sure what’s been distributed, presented or talked about in the field
- Can’t demonstrate due diligence in day-to-day field operations
- Struggling to provide adequate support pre, during and post-sale
App Solutions:
- Analytics & Reporting
- Content and Messaging Control
- User Management
- Due Diligence & Documentation
- Mobilize and Streamline Business Processes
- Standardize support of global sales force
- Be innovative and more efficient
Product Support Teams: need help with content version control, updated content distribution to external reps, and feedback for improvement.
Challenges:
- Struggle to manage marketing material versions
- Have outdated pricing and product information in the field
- Don’t know what sales reps are actually using in presentations
- Rouge sales reps are creating their own
- Don’t have analytics from the field to know what is working, and what isn’t working
App Solutions:
- Content and Messaging Control
- Easy Content Updates
- User Management
- Usage Analytics
- Security
Sales Teams: need access to the right piece of content at the right time, for specific audiences and stakeholders, helping them meet customer needs and expectations.
Challenges:
- Want assurance that all materials are current
- Need materials in various foreign languages
- Don’t have the tools and information to represent you
- Need to have full knowledge of your product features & benefits
- Can’t easily get access to products for demonstrations
- Don’t have detailed specs and information at their finger-tips
- Have not mastered your full product line and can’t cross or up-sell
- Only sell what they know and are comfortable with
App Solutions:
- Situational Sales Tool
- App designed to simplify complex information presentations
- Up-to-date content and information
- Regionally focused content and messaging
- Detailed Product support materials
- Alt language content
- Usage analytics
- Instantly fulfill information requests via email
- Cost-calculators, assessment forms, and quote builders
- Sales tool works on, or off-line
Dealers/Distributors: need to be armed with more effective tools and materials in order to sell your products and services. They need more support and training to be successful.
Challenges:
- Need information for all products, markets, languages, situations, and on-demand virtual demonstrations
- Need up-to-date tools, info and content to truly represent you
- Don’t have access to actual products for demonstrations
- Don’t have detailed specs and information at their finger-tips
- Need to have full knowledge of your product features & benefits
- Have not mastered your full product line and can’t cross or up-sell
- Only sell what they know and are comfortable with
App Solutions:
- Dynamic mobile sales tool designed to handle complex information
- Up-to-date content and information
- Regional Content and Messaging
- Inservicing Tools (after the sale support)
- Situational Selling Tools
- Easy Navigation
- Forms and feedback capture tools
- Instantly fulfill information requests via email
- Cost-calculators, assessment forms, and quote builders
- Sales tool works on, or off-line
